SPONSOR FOCUS

A central source has arrived!

by Bridget Duffy


As a full-service advertising agency specializing in the career college sector since 1989, PlattForm knows a thing or two about the issues that face our clients and our sector of higher education. That knowledge stems from important relationships with organizations such as the Career College Association (CCA) and the Imagine America Foundation (IAF), where our CEO and founder, Michael Platt, is a member of the Board of Directors.

PlattForm Direct has had the pleasure of working directly with IAF and CCA. When you're this deeply ingrained in the career college sector, you begin to feel the pulse of career colleges, and their needs become evident.

If you've ever tried to find news about career schools in traditional media outlets or the Internet, more than likely you've come up with very little. Aside from the occasional graduation list, stock report or negative news piece about for-profit career colleges, you're out of luck, right? Not anymore.

Last summer, PlattForm Direct launched www.CareerCollegeCentral.org, a web site to serve as a central location for news and information focused on the career college sector. Along with blogs from industry experts in a variety of areas impacting career schools, our web site provides up-to-date news, financial information and listings of vendors important to career colleges. The response to the web site has been so great that this January we're launching a magazine version that shares a similar purpose.

Upon its initial publication, Career College Central will be the definitive voice of the career college sector of higher education. The magazine will provide in-depth coverage of the latest news and events impacting career colleges. Each edition will feature analyses of current trends, interviews with prominent executives, research on topics relevant to college directors, and wisdom from leading experts in all areas of for-profit education. Combining all of these resources in one publication, Career College Central provides all the news you need and more in one place and in an easy-to-read format.

This magazine is essential reading if you're a college director, president, owner, financial aid rep, admissions rep, placement director or anyone who is employed by a career college. We have it all in one place with the educators in mind! Please take a moment to share your thoughts or read someone else's on the web site and watch for the first issue in January! www.CareerCollegeCentral.org