Sponsor Focus

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Sponsor Focus

Wonderlic is perhaps most well-known in football circles, as hopefuls vying for a spot on the field take the Wonderlic test as part of the NFL draft. But what most people don’t know about Wonderlic is the role they play in the field of education, particularly in the area of student and academic success.

No one understands students or career schools better than Wonderlic; the company is the leading provider of admissions assessments and retention surveys to career colleges throughout the nation. This expertise in the field is what led the Imagine America Foundation to choose Wonderlic as the survey provider for their 2010 scholarship winners.

“Our scholarship distribution is growing at a rate of 20 percent each year,” states Robert L. Martin, President of IAF. “We want to know – is the process as easy as we think it is? Is there anything we could be doing better? What could we change to make it easier, more straightforward, more efficient?”

To answer those questions, Wonderlic created a custom survey and reporting system for the Foundation. Scholarship recipients are asked for feedback on numerous topics, including customer service, program administration, and availability of information, regarding the Foundation and their offerings.Opinions and comments are collected, and monthly consultations with Wonderlic allow the Foundation to make quick course corrections based on the information gathered.

Wonderlic analysts have compiled the responses from over 5,000 survey-takers into a comprehensive, detailed report for IAF. Martin is excited about the possibilities that the report shows for the Foundation.

“We’ve received a lot of positive feedback and have also discovered areas in which we can grow and reach more students,” he said.

Those same students will likely take a Wonderlic admissions test when they apply to one of the career schools who work with the Foundation. Both the Wonderlic Scholastic Level Exam (SLE) and the Wonderlic Basic Skills Test (WBST) are used by career colleges for admissions, with over 150 million administrations in over 5,000 schools to date. Both tests are also approved by the U.S. Department of Education for use in Ability to Benefit (ATB) programs.

“Our assessments help schools focus on the students who have the best chance of success,” said John Picone, National Sales Manager for Wonderlic. “By helping these students find the right career path, schools can improve their likelihood of graduation and gainful employment.”

Another tool that career schools are using to improve graduation and retention rates are the various survey products Wonderlic offers, such as the Imagine America customer service survey and the student and teacher satisfaction surveys, which help to reveal what is being done right and areas that need improvement.

“It’s all about helping the next batch of students,” said Martin, and Picone agrees.

“We are thrilled and honored to be a part of Imagine America’s roadmap for success,” said Picone. “We’re dedicated as an organization to improving education, and whether we do that through admissions testing or surveys, we are always reaching toward that goal.”